At Root7, we want you to know how we collect, use, share, and protect information about you. By interacting with Root7 through our stores, websites, mobile application(s), products, and services, you consent to the use of information that is collected or submitted as described in this privacy policy. We may change or add to this privacy policy, so we encourage you to review it periodically. We know that data privacy is a top issue today, and we want you to enjoy your interaction with us whilst knowing that we value your Personal Data and that we protect it. Ifyou’re under the age of 18 we kindly ask you to wait to be a bit older to interact with us or ask a parent or guardian to contact us! We can’t collect and use your Data without their agreement. Our Privacy Policy, as it may change from time to time, is incorporated as a part of this Agreement.

Types of information Collected:

• Name
• Mailing address
• Email address
• Phone (or mobile) number
• Credit/debit card number
• Purchase/return/exchange information
• Registry or list information
• Your mobile device information (e.g., device model, operating system version, device date and time, unique device identifiers, mobile network information)
• How you use our sites and mobile application(s), search terms, pages you visit on root7bd.com and our mobile application(s) and application performance
• Media Information (e.g., Advertising engagement in social, digital, and broadcast media)
• IP Address
• Language Preferences
• Demographics (e.g., age, sex, race)
• Date of Birth
• Physical Characteristics (e.g., in connection with makeup/skincare)
• Images (e.g., when you add a profile picture or upload photos/videos)

If you choose not to provide information, we may not be able to provide you with requested products, services or information.

How Is Your Information Collected?

You Provide It to Us

We collect information that you enter on our digital properties or give to us in other ways (e.g., when you contact Guest Relations, order on root7bd.com, purchase a product in a root7bd store or create a gift registry).

Automated Information Collection

We may connect information collected automatically with information we already have about you in order to identify you as a root7bd Guest. If we are able to identify you as a root7bd Guest we may, for example, link your activity on our website to your activity in a root7bd store or on one of our mobile applications(s). This allows us to provide you with a personalized experience regardless of how you interact with us – online, in store, mobile, etc.

In order to provide the best Guest experience possible and run our business operations, we also use automated information collection technologies for reporting and analysis purposes. We examine metrics such as how you are shopping on our website, in our stores, and on our mobile application(s), the performance of our marketing efforts, and your response to those marketing efforts.

Third-party Automated Collection

We and our service providers use anonymous identifiers such as cookies and other technologies to collect and store certain types of information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) whenever you interact with us or third-parties that use our services.

We also allow third-party companies (e.g., Google) to place tags on our digital properties once approved through our tagging process. The tags may collect information from your interactions on Target.com. Our Privacy Policy does not cover these third-party companies. Please contact these third-party companies (e.g., Google) directly for more information about their privacy policy and your choices regarding the tags and the information collected by the tags.

Location Information

If you use a mobile device, your device may share location information (when you enable location services) with our websites, mobile application(s), services or our service providers. For example, precise location can be used to help you find nearby root7bd stores; or, in-store location through the use of your phone’s blue tooth signal, LED light chip technologies or other technologies will permit Root7 to find nearby products for you, get you real-time deals, auto-sort your shopping list and more.

To manage how you share your device’s location settings, go to the Phone location Settings section of this privacy policy.

Cameras

We use cameras in and around our stores for operational purposes such as measuring traffic patterns and tracking in-stock levels. Cameras may also be used for fraud detection, theft prevention and security. Information collected from your device’s camera for these services is used in real time – we do not store this information on our servers or share it with third parties.

How is your Information Used?

Information we collect is used for a variety of purposes, including activities such as: processing transactions, helping our Guest Relations representatives resolve issues, identifying fraud and improving our services. In addition, information we collect improves your experience by delivering more personalized interactions and advertising in digital (e.g., root7bd.com, mobile app, other online sites) and social media (e.g., Facebook, Pinterest), as well as TV and Video platforms.

We also use information we collect for reporting and analysis purposes. We examine metrics such as how you are shopping on our website, in our stores and on our mobile application(s), the performance of our marketing efforts and your response to those marketing efforts.

User Experience Information

In order to improve Guest online and mobile shopping experiences, help with fraud identification, and assist our Guest Relations representatives in resolving issues Guests may experience in completing online purchases, we use tools to monitor certain user experience information; including login information, IP address, data regarding pages visited and ads clicked, specific actions taken on pages visited (e.g., information entered during checkout process), browser and device information.

Social Media

We engage with Guests on multiple social media platforms (e.g., Facebook, Twitter, and Pinterest). If you contact us on one of our social media platforms, request Guest service via social media, or otherwise direct us to communicate with you via social media, we may contact you via direct message or use other social media tools to interact with you. In these instances, your interactions with us are governed by this privacy policy as well as the privacy policy of the social media platform you use.

Prevention of Fraud and Other Harm

Prevent fraudulent transactions, monitor against theft and otherwise protect our Guests and our business (e.g., product recalls)

Information Shared By US

We may share the types and categories of personal information collected with the categories of third parties below.

Root7 Subsidiaries and Affiliates: We share the information we collect within Root7 Corporation, which includes all Root7 subsidiaries and affiliates.

Card Issuing Bank: We may share the information we collect with our banking partners.

Service Providers: Root7 may need information about you in order to perform their functions. We limit information shared with service providers to what is necessary to fulfill the services.

Legal Requirements

We may disclose information we collect when we believe disclosure is appropriate to comply with the law; to enforce or apply applicable terms and conditions and other agreements; to facilitate the financing, securitization, insuring, sale, assignment, bankruptcy, or disposal of all or part of our business or assets; or to protect the rights property or safety of our company, our Guests or others.

Cookies, Tracking, and Interest-Based Advertising

The help function of your browser should contain instructions on how to set your device to accept all cookies, to notify you when a cookie is issued or to not receive cookies at any time. If you set your device to not receive cookies at any time, certain personalized services cannot be provided to you, and accordingly, you may not be able to take full advantage of all of our features.

Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not respond to browser “do not track” signals.

Minors

If you are under 18 years old and a registered user, you can request that we remove content or information that you have posted to our website or other online services.

How we protect User Personal Information

We maintain administrative, technical, and physical safeguards to protect your personal information. When we collect or transmit sensitive information such as a credit or debit card number, we use industry standard methods to protect that information. However, no e-commerce solution, website, mobile application, database or system is completely secure or “hacker proof.” You are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.